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 By Henry Gregor, on August 26th, 2010 And what they must do to succeed in the new economy In Part I we outlined why companies underperform in the long term, let’s now take a look at why they underperform in the short term, and what they can do about it. Most companies can do pretty well when they are immersed in an […] By Henry Gregor, on August 10th, 2010 And what they must do to succeed in the new economy The recent economic downturn has caused much concern about how organizations will continue to exist and deal with the ambiguity and adversity caused by the recent "great recession." Some researchers have taken an evolutionary approach to the issue, examining the performance of numbers of […] By Henry Gregor, on April 15th, 2010 Please read Part I and Part II for background information before reading Part III. VP for Service Businesses A service is the action of doing something for someone, or an entity. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service […] By Henry Gregor, on April 14th, 2010 Please read Part I for background information prior to reading Part II. Value-Factors Details of the needs and wants of customers in any segment should be clearly understood as should their decision-making process structures. This data should be obtained by individual interviews, or by focus group studies, or other means. Remember that the VP […] By Henry Gregor, on April 13th, 2010 Introduction The idea and the concept of a Value Proposition (VP) has been around for some time (really since Adam Smith, but formally since the early 1960s) but its importance to a business, and to an individual, has become blurred by misunderstanding; by misapplying it, by getting it mixed up with positioning statements, etc. Not […] |
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