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 By Rob Berman, on October 13th, 2010 Companies have learned that they can add service or convenience to products and raise the price. That higher price includes a larger margin and therefore more profit. Example 1: Soap – Liquid Soap Bar soap evolved to liquid soap to save the effort of rubbing the bar of soap. Liquid soap morphed to […] By Rob Berman, on September 7th, 2010 There was a rich discussion recently among members of the Marketing Executives Group on Linked In. The topic of debate was Top Marketing Mistakes. Each company should periodically step back and take a look at their marketing activities. The following list can be utilized as a checklist for activities that should be stopped. […] By Rob Berman, on July 28th, 2010 I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion. Neuromarketing Neuromarketing is a relatively new approach for companies to delve into customer responses to marketing and advertising. Researchers are divining what small changes in biometrics like skin […] By Rob Berman, on July 6th, 2010 I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams. 1. To Be Fulfilled and Challenged Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet the […] By Rob Berman, on June 16th, 2010 Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information. What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items that […] |
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