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 By Michael Wormald, on October 11th, 2011 Drive your business like a New York City Cab! Business is ruthless and should be treated as such. Consumers don’t care about you, or what you’ve invested. Consumers care about one person… Hint Hint: It’s not you. You’ll have to answer one question better than anyone else: “what’s in it for me.” Craft your business […]  By David Kasprzak, on September 28th, 2011 Had an opportunity to help someone craft a Mission and Vision statement for a new product line recently. It was an interesting experience, and gave me a chance to demonstrate how focusing on the intangible, humanistic side of things is so much more than just pie-in-the-sky “fluff.” While struggling with the concept, he was doing […]  By Gina Abudi, on September 22nd, 2011 Presentations are most effective when you prepare for them; or are prepared for them. Meaning – if I know a presentation is coming up, I prepare beforehand by creating my slide deck, ensuring I understand the audience’s needs, and that I’m covering the key topics in the time allotted, along with plenty of time for […] By Gina Abudi, on September 21st, 2011 We received an email from the Co-Founder and CEO of Netflix recently apologizing for their approach to their business and its effect on their customers. The subject line: “An Explanation and Some Reflections.” Reed Hastings (Co-Founder and CEO) starts off the email noting that he has received feedback over the past 2 months that members […] By David Kasprzak, on September 15th, 2011 Anyone who has ever been involved in working with the financials of a company, in any capacity, has had to deal with forecasting. Whether establishing the AOP or identifying manpower requirements, there’s a need to project (meaning “predict”) future needs, associated costs, and their impact on revenues since Revenue – Cost = Profit. Much like […] |
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