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Ensuring an Effective (and Search Engine Friendly) Web Site

As I was reading a recent article in Business on Main, The 7 Deadly Sins of SEO, I thought to myself, “Yes, done that!” Ensuring your website meets your needs and is optimized for the search engines (and therefore search engine friendly) does not happen by magic. It takes a concerted effort on your part […]

Spend money where it counts

If you’re like me, you hate spending money on things that don’t effect the customers. like Banking fees, or Payroll processing. I understand the importance of such purchases. But in my books they are necessary evils. I spend as much of my budget as possible on things that count. For example I recently came across […]

Acknowledging the Great Work of Your Employees

One of the most important things you can do as the manager or business owner is to acknowledge the great work of your employees. A simple praise goes a long way! A recent article in Business on Main entitled, The Power of Praise in Business and How to do it Right, provided some best practices […]

Managing Your Logistics as You Grow Your Business

Logistics means many things – it might refer to how you get your products and services to your customer, or how you communicate with remote employees, or how you get your products developed in a timely manner to meet customer expectations. The challenge as we grow our businesses is how to manage logistics. In the […]

5 Simple Best Practices to Get Started on Social Media

A few recent conversations with other small business owners raised questions on how to get started on using social media for branding the business and the business owner. First, let me note that personally I have found social media a great way to brand myself and my consulting business. It has enabled me to reach […]