I was interviewed recently by a major business publication about common market research mistakes that businesses make. As someone who has been involved in market research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve […]
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 By Rob Berman, on March 30th, 2011 Small businesses have jumped headfirst into the Social Media Pool. Do they know how to swim or just tread water? They might be starting to sink if they are making a number of these mistakes. Participating in too many networks or vehicles. Not fully completing profiles on each network. Selling instead of informing prospects and […] By Rob Berman, on November 17th, 2010 Press releases are still a valuable tool in the age of Social Media. In fact, you can reach many more potential people with Social Media than in the “good old days.” As I was editing this post I read a terrific post on the Spin Sucks blog. Gini Dietrich‘s main point was that “PR […]  By Linda Pophal, on November 16th, 2010 Consistency and the Ability to Deliver on Brand Promise I was excited to see the annual Interbrand Top 100 brand results (http://www.prnewswire.com/news-releases/interbrand-releases-11th-annual-ranking-of-the-100-best-global-brands-103006449.html) released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.* I’m always curious about what brands showed up on top and also […] By Rob Berman, on November 9th, 2010 All companies seek favorable attention and mentions in the media. Companies can directly pay for ads (print or Pay Per Click) or use Public Relations to have stories written about their company. Working With a Public Relations Professional Editors, the gatekeepers of the various media are bombarded with Press Releases and other missives. […] |
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