Research and Analysis of Data
In Part I of this post, we discussed a client’s (National PR Services Firm) initial steps to gather information for a project focused on developing and launching a talent management program for employees. In Part II we discussed the initial “kick off” meeting and the group’s plans to socialize the initiative and survey for additional information. This part of the case study will focus on the results of the survey and small focus group interviews/discussions.
A survey went out to over 250 individuals representing a variety of groups and roles within the organization. The respondents were provided 3 days to respond to the survey and, at the end of the time period allotted, 95% of the individuals had responded. It was decided to end the survey there given that each group/role had good representation on the survey. The largest group of non-respondents to the survey were employees who had voluntarily left the organization with the last year; however, a handful of them did respond and that was considered sufficient for the purposes of this project. The survey results were anonymous but it was asked to identify your group (leadership team, management staiff, etc.)
Once the survey results were in, small group interviews were set up to gather additional data and, in some cases, probe deeper into survey responses.
The results, at a high level, of the surveys and small group interviews were as follows:
Group |
Results (High Level Summary) |
Leadership team |
Many of these respondents felt that they spent too much time “overseeing” their direct reports (mid-level management). |
Management staff |
Many of these respondents felt that work was consistently “dumped” on them from their managers without consideration for other projects in progress. |
Employees: less than 2 years |
|
Employees: 2 – 5 years |
|
Employees: 6 – 10 years |
On a side note – a few respondents in the survey noted that they were job hunting because they felt there was nowhere for them to progress to. |
Employees: 11+ years |
On a side note – many of the respondents commented that they were still in the job simply because the money was good and they were comfortable (these were not the same individuals who expressed an interest in leadership roles). |
Ex-employees (voluntarily left org.) |
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The project team presented this information to the sponsor and senior leadership team along with their recommendations to focus, over the next 6 – 8 months on development of:
- An onboarding program for new hires
- Career paths for all employees – from administrative level through to mid-management
It was felt that these were the two most important areas of focus initially due to the following reasons:
Onboarding program: Given that the company was expected to hire 15 – 20 new college graduates to start on August 1; it was determined that an onboarding program would be key to their success at the company. What better way to test out its success than on a group of new hires soon to join the business.
Career paths: Career paths were essential to the continued success of the company to: provide all employees with professional and personal development opportunities and to help engage and retain employees. It was obvious from survey and focus group results that this was of high priority for employees.
Approval was given to move forward with these two projects.
Stay tuned for Part IV: Design and Development of an Onboarding Program
Thank you for reading and for your comment. Whenever possible you most definitely want to get the input of those who have left the company. Such great information can come from there that enables for improvement within the business and better engagement and retention of current (and future!) employees.
Thank you again!
Best,
Gina
Great chart on talent management! I find the one about ex-employees to be pretty interesting.