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 By Linda Pophal, on November 16th, 2010 Consistency and the Ability to Deliver on Brand Promise I was excited to see the annual Interbrand Top 100 brand results (http://www.prnewswire.com/news-releases/interbrand-releases-11th-annual-ranking-of-the-100-best-global-brands-103006449.html) released today. Almost as excited as Naven R. Johnson was about the release of the yellow pages in The Jerk.* I’m always curious about what brands showed up on top and also […] By Linda Pophal, on July 14th, 2010 Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc. Developing and maintaining a strong brand for a service […] |
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