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 By Gina Abudi, on August 4th, 2011 Learn more about performing a SWOT analysis before reading the case study. Background The three members of the leadership team at a small marketing consulting firm were interested in expanding their offerings to their clients. Currently the firm has 20 employees (including the three members of the leadership team) many of whom are consultants with […] By Gina Abudi, on July 14th, 2011 Don’t put it off any longer; it’s not that difficult! First, an introduction… SWOT analysis a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities and Threats involved in running a business, a particular project, or beginning a new venture. (Wikipedia.com) The technique is credited (in some arenas) to Albert Humphrey (1926 – 2005), an […] |
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