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 By Gina Abudi, on December 15th, 2011 A recent article in Business on Main entitled, Don’t Let To-Die-For Publicity Kill Your Business, reminded me of a local restaurant that served fantastic Arabic cuisine. The restaurant, soon after opening, was visited by a restaurant critic who posted his review in The Boston Globe magazine and a few other magazines. The critic raved about […]  By Rob Berman, on November 17th, 2010 Press releases are still a valuable tool in the age of Social Media. In fact, you can reach many more potential people with Social Media than in the “good old days.” As I was editing this post I read a terrific post on the Spin Sucks blog. Gini Dietrich‘s main point was that “PR […] By Rob Berman, on November 9th, 2010 All companies seek favorable attention and mentions in the media. Companies can directly pay for ads (print or Pay Per Click) or use Public Relations to have stories written about their company. Working With a Public Relations Professional Editors, the gatekeepers of the various media are bombarded with Press Releases and other missives. […] |
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