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 By Henry Gregor, on April 15th, 2010 Please read Part I and Part II for background information before reading Part III. VP for Service Businesses A service is the action of doing something for someone, or an entity. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service […] By Henry Gregor, on April 14th, 2010 Please read Part I for background information prior to reading Part II. Value-Factors Details of the needs and wants of customers in any segment should be clearly understood as should their decision-making process structures. This data should be obtained by individual interviews, or by focus group studies, or other means. Remember that the VP […] By Henry Gregor, on April 13th, 2010 Introduction The idea and the concept of a Value Proposition (VP) has been around for some time (really since Adam Smith, but formally since the early 1960s) but its importance to a business, and to an individual, has become blurred by misunderstanding; by misapplying it, by getting it mixed up with positioning statements, etc. Not […] |
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